It's Time to Measure how Customer Experience Impacts Revenue
by Dom Beveridge | Apr 13, 2021 12:00:00 AM
Last week I was curious to hear about some new research conducted by J Turner Research and RealPage, into the impact of online reputation on multifamily performance. It is, in my view, an area that has been crying out for research for some time: companies devote resources to tracking, managing and promoting resident reviews. It is helpful, therefore, to understand how it impacts the top line.