Customer Service vs. Customer Experience: Why Multifamily Operators Should Care
by Donald Davidoff | Aug 3, 2016 12:00:00 AM
A popular buzzword in the multifamily industry today is customer experience. It’s actually something many industries are talking about. Identifying and improving your customer experience is a proven way to increase loyalty, referrals and renewals and is the way to success. But what does customer experience really mean, and how is it different than customer service – something we’ve focused on for many years? To answer that question, I sat down with my friend and colleague, Joanne Reps-Chapman from Effective Leadership Solutions, LLC, to discuss how the two are different, how they relate, and why it is important for multifamily operators to understand the difference.