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Multifamily Technology: Are Marketing & Sales Human Anymore?

by Donald Davidoff | Aug 25, 2017 12:00:00 AM

As we come upon the fall conference season and many panels (and one whole conference) dedicated to technology in multifamily housing, it got me thinking. When I first started working in this industry, it was very clear that we were real estate companies using technology; but now I wonder if we’re becoming technology companies running real estate? Give the importance of buy/sell decisions and the amount of human resources dedicated to operating individual properties, the answer is probably that we’re still the former; but it may not be so clear cut…and the pendulum may swing dramatically over the next decade. Consider the following:

How AI is Changing the Ballgame for Multifamily

by Donald Davidoff | Aug 1, 2017 12:00:00 AM

Many of you who know me well have heard me say that I haven’t seen a “home run” in multifamily housing technology in years. There have been several...

5 Things Leasing Associates Can Do to Be Top Performers

by Donald Davidoff | Aug 1, 2017 12:00:00 AM

Over the last few months I’ve had a number of conversations with multifamily executives about important areas of focus for their operations. It...

Lessons Learned: Conducting a Pricing Review

by Jessica Mills | Jul 21, 2017 12:00:00 AM

Weekly or bi-weekly pricing review calls are a great forum to learn more information on why a property is or isn’t leasing. But sometimes when...

9 Tips for Implementing Successful Change Management

by Joanne Chapman-Reps | Jul 14, 2017 12:00:00 AM

Companies spend a lot of time, effort and energy introducing new initiatives into the organization (often referred to as a rollout), some with more...

The Role of Business Intelligence in Multifamily

by Donald Davidoff | Jul 7, 2017 12:00:00 AM

As more apartment operators are embracing data and analytics, and desire making data-backed decisions, (rather than by mere observation or gut) the...

Winner Take All or Winner Take Small? 5 Tips to Stay Ahead of the Competition

by Donald Davidoff | Jul 5, 2017 12:00:00 AM

I’ve been thinking a lot about technology and technology adoption in our industry. Hardly a day goes by that I don’t see some article about Google,...

Ways to Maximize the Value of Your Renewal Policies

by Jessica Mills | Jun 30, 2017 12:00:00 AM

Most companies wisely set renewal policies by month and by property. Certain times of the year may call for different strategies and you’ll want to...

3 Qualities Successful PRMs Share

by Jessica Mills | Jun 23, 2017 12:00:00 AM

A revenue management system is a large company investment. We expect site teams to comply with this pricing and train them on what information they...

Business Communication Tools: Email vs. Slack, Which Do You Prefer?

by Ellen Salzler | Jun 16, 2017 12:00:00 AM

This week's blog post was written by our guest author, Ellen Salzler from Imagine Business Development. Google search the app, Slack and you’ll find...

A Look Into the Future: The Difference Time Can Make

by Donald Davidoff | Jun 2, 2017 12:00:00 AM

I’m going through a very interesting time in my life. Just last week, my younger daughter graduated high school; and I’m about to head to New Jersey...
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