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11 Takeaways from the Apartment Internet Marketing (AIM) Conference 2018

by Donald Davidoff | May 14, 2018 12:00:00 AM

Last week, I had the pleasure of attending the Apartment Internet Marketing (AIM) conference. Aside from the great location in Huntington Beach (I don’t normally pay much attention to conference locations, but I’ve really come to love that particular one), the content this year was spectacular. It’s sometimes an industry sport to complain about conference content, so Steve Lefkovits and Dennis Cogbill deserve a special shout out for curating a truly great conference. The conference covered such a wide canvas of topics that I thought I’d replace my normal detailed review of 3-5 key themes from any conference for a quick tour of all the things that struck me. Here goes:

7 Tips to Help Leasing Associates Make Sales Faster (And Delight Residents)

by Donald Davidoff | May 9, 2018 12:00:00 AM

Over the last 20 years, the multifamily industry has gotten better at managing the core elements of their business. Companies are smarter regarding...

A Data-Backed Strategy to Drive 150bps to Multifamily Rent Per Unit (RPU)

by Donald Davidoff | Apr 16, 2018 12:00:00 AM

I’d like to take a moment to talk about a piece of the demand management platform that often doesn’t get much attention—handling the initial prospect...

More Insights from A Millennial (and my shortest blog ever)

by Donald Davidoff | Apr 10, 2018 12:00:00 AM

A week or so ago, I blogged on my daughter’s reaction to a study allegedly sharing insights into how you need market to millennials differently than...

Why You Shouldn’t (Over)Invest in Customer Experience

by Donald Davidoff | Mar 30, 2018 12:00:00 AM

Recently I’ve been spending time thinking about Customer Experience, and specifically how the industry talks more about the importance of the...

The Best Apartment Marketing Tips for Millennials...From a Millennial

by Donald Davidoff | Mar 21, 2018 12:00:00 AM

A few days ago, I was catching up on my reading and downloaded a white paper from one of the many marketing vendors in multifamily housing. As with...

MTEC Wrap-up: 5 Key Takeaways

by Donald Davidoff | Mar 13, 2018 12:00:00 AM

I just got back from the 2018 edition of MTEC, the Multifamily Technology Entrepreneur’s Conference, and I must say I was unusually impressed with...

The 3 Points that Make a Leasing Sales Process Great

by Donald Davidoff | Mar 2, 2018 12:00:00 AM

Selling is a lot like hitting a baseball. If you watch any Major League team play, you’ll quickly see two things: first, you’ll see some highly...

How to Know it's Time to Improve Your Leasing and Sales Process

by Donald Davidoff | Feb 20, 2018 12:00:00 AM

Over the years we’ve reviewed quite a few multifamily sales processes and training programs. The number one thing they’ve all had in common is (to...

5 Dimensions to Include in Your Leasing Spring Training

by Donald Davidoff | Feb 9, 2018 12:00:00 AM

I just recently completed the first article in what will be a monthly series for NAA’s marketing and sales newsletter. I thought it was so apropos to...

2018 NMHC Recap & Reflections for the Multifamily Industry

by Donald Davidoff | Jan 19, 2018 12:00:00 AM

Flying back home from the NMHC Annual Meeting in Orlando, I can’t help but reflect on how fortunate we all are to be in this particular industry, at...
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