The Demand Solutions Blog

The Supply and Demand Sides of Short Term Rentals

Posted by Dom Beveridge on Dec 10, 2018 10:26:00 AM

Sometimes new technologies and strategies change the way that we do business. More frequently, though, things that have worked in one industry find their way into other sectors, leading to fresh innovation. In multifamily, it is often the hotel industry that supplies some of the most plausible new ways to sell, market and deliver the experiences that define our industry.

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Topics: Short-Term Rentals, Multifamily Trends

Spotlight Interview: Linda Early on Landing Her First Job And The Future Of The Multifamily Industry

Posted by Donald Davidoff on Dec 4, 2018 2:16:00 PM

Success equals talent plus luck. No one knows this more than Linda Early.

Linda got her first gig in the multifamily industry by chance (otherwise known as sisterly persuasion) after graduating with a Biology degree from James Madison University. Years later, she established herself as a vice president for Archstone. Then, came AvalonBay Communities. Today, Linda is a vice president with Brookfield Properties Corporation - and she has a lot to say on not just where she’s been, but where she - and the industry - are going.   

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Topics: Multifamily Trends

What Would You Do? Tips to Reduce Staff Turnover

Posted by Donald Davidoff on Nov 27, 2018 10:40:00 AM

In our new series, we’ll be tackling common and frequently asked questions from operators and operator executives in the multi-family housing industry.  

Ask a multifamily operations-focused executive what their biggest concerns are, and it likely won’t take long for the topic of staffing—and by extension, turnover—to  come up. High turnover rates have a number of negative implications for operators, including hiring costs, lost productivity, lower sales results and more. 

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Topics: Multifamily Trends, leasing associates, multi-family housing

NMHC OPTECH 2018 In Review: Disruption and the Hype Cycle

Posted by Dom Beveridge on Nov 19, 2018 7:04:00 AM

NMHC OPTECH 2018 is in the books, and once again this year the mix of fresh ideas and great minds to discuss them with made for a great conversation. Those who made the trip to Orlando got to consider which emerging technologies will own tomorrow, and which - in the home of Disneyland - will be consigned to the realms of fantasy. Below are some highlights from the show.

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Topics: Multifamily Trends

Apartment Leasing: Are You Looking in the Right Places to Differentiate your Property?

Posted by Donald Davidoff on Nov 8, 2018 9:22:35 AM

A headline about consumer preferences caught my eye recently. It was from the recent annual meeting of the Urban Land Institute (ULI) in Boston, and it read: "Walkability Now May Outweigh Transit Access in Valuing Location."  

The idea is interesting for several reasons: proximity to transit has, after all, been one of the most critical attributes of apartment locations in the urban core for decades. What can be happening in our ever more densely populated cities to push it down the list of priorities? The short answer - according to the panel of industry luminaries including Green Street Advisors and AvalonBay Communities - lies in changing workplace demographics and travel habits. Read More

Topics: multifamily sales, Customer Experience, Multifamily Trends, apartment marketing

What Do These Millennial Insights Mean For Your Business?

Posted by Donald Davidoff on Oct 30, 2018 10:44:54 AM

A couple of weeks ago we posted the latest in a series of blogs about the tastes of the millennial generation and how to appeal to them. It's always interesting to lift the lid on this much-discussed generation, especially when it gives us insight into the kinds of experiences that they like - and more to the point, don't. But it isn't always clear what multifamily operators should do to cater to these tastes. Below we relate some of the findings of the previous post to some actionable recommendations.

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Topics: Millennials, Multifamily Trends

4 Ways Multifamily Operators Can Use Technology to Improve Resident Experience

Posted by Donald Davidoff on Aug 31, 2018 1:15:52 PM

As we head into the Labor Day weekend residents will be heading out of town to visit family, welcoming visitors into town, or heading out to picnics and “firing up the grill.” Can you believe it, the unofficial end of summer is here? Next week we’ll all be “back to the grind.”

An event coming a week later has some of us at D2 Demand excited (but not Donald…he’s a PC/Android guy). On September 12th, Apple will be hosting their annual event to announce their new iPhones, and Apple Watches, oh yeah, and one more thing. This got us thinking about how multifamily operators can use technology to make residents (and prospects) happier.

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Topics: Multifamily Trends, Customer Experience

The 7 Most Common Mistakes Found in Our Amenities Audit

Posted by Donald Davidoff on Aug 21, 2018 1:03:24 PM

Over the past couple of years, our company has conducted unit amenity audits for many different operators. The good news is that the concept of identifying unique attributes of each unit and attempting to realize the value of those attributes through variable pricing is a well-established practice in multi-family housing.

The not-so-good news is that we rarely see examples of highly proficient amenity setups. So, at the risk of giving away a little of our secret sauce, here are several of the most common mistakes and/or missed opportunities we’ve seen:

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Topics: Multifamily Trends, Customer Experience

The Multifamily Executive's Quick Access Guide to Artificial Intelligence

Posted by Donald Davidoff on Jun 15, 2018 4:00:00 PM

There’s a lot of buzz about artificial intelligence (AI) these days, so much so that it’s hard to separate the reality from the hype. Add to that the fact that multifamily housing (MFH) is typically a technology laggard, and it’s easy to assume that MFH executives can afford to wait a few years to see how things shake out before worrying at all about AI. Yet AI is potentially applicable to any business process that has measurable data inputs and a complex process to get to outcomes that are also measurable—a description that matches many MFH processes.

Not surprisingly, AI has been accompanied by a tremendous amount of hype, myth and confusion. To help MFH executives makes some sense of AI, we’ve put together a quick guide on the key areas where AI can (and often should) impact your operation. We highlight:

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Topics: Artificial Intelligence, Future, Technology, Multifamily Trends

Marriott & Short-Term Rentals: A Key to Increasing Multifamily Housing Revenue

Posted by Donald Davidoff on May 29, 2018 2:00:00 PM

I’m not sure how many people in multifamily housing pay close attention to the hospitality industry. Partly because I grew up in travel and hospitality and partly because it’s maybe the closest cousin to housing rentals, I’ve always kept an eye on developments in that world.

Last week, I saw an announcement that could be a doozy. Marriott, the world’s largest hotelier has partnered with Hostmaker, a London-based homestay property management company, for a six-month trial of Tribute Portfolio Homes.

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Topics: Short-Term Rentals, Multifamily Trends, Demand Management