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What COVID Really Taught Us About Self-Show

by Dom Beveridge | Mar 16, 2021 12:00:00 AM

When the multifamily industry looks back at the unprecedented events of 2020, one of the most remarkable characteristics will be the meteoric rise of self-guided tours. Readers of this blog will be familiar with our views on this subject. For some years, we have urged the industry to embrace self-show, citing both the success of self-guided tours in single-family housing and the self-service megatrend that has changed most industries.

What One Firm's Daily Stand-Up Tells Us About 2021 Renewals

by Dom Beveridge | Mar 9, 2021 12:00:00 AM

As revenue management people, we at D2 naturally bias toward strategies and tactics that optimize top-line performance. For the last year or so, we...

20 for ‘20 - 2021 Edition (AKA “The COVID Issue”) Is Out Now!

by Dom Beveridge | Mar 3, 2021 12:00:00 AM

It's that time of year again! The sun is getting a bit higher in the sky. Leasing season is around the corner. And we at D2 are once again proud to...

The Pros and Cons of Lease Terms Longer Than 12 Months

by Donald Davidoff | Feb 9, 2021 12:00:00 AM

Over the past decade, there's been an increasing number of operators regularly offering lease terms longer than 12 months. It's part of a natural...

What Unit Amenity Matters More Than Square Footage?

by Donald Davidoff | Feb 2, 2021 12:00:00 AM

Over the past 10+ months, we've observed, blogged and presented webinars about this recession. We've compared our observations to our experience of...

Another Big Week in Multifamily Smart Home Technology

by Dom Beveridge | Jan 27, 2021 12:00:00 AM

Regular readers of this blog will be familiar with our interest in Smart Home/Smart Building technology (along with most forms of multifamily...

The Ingredients of a Good Pricing Call

by Dom Beveridge | Jan 21, 2021 12:00:00 AM

The decade of growth that came before COVID-19 covered a multitude of sins in our industry. As we have written in these pages, pricing and revenue...

The K-Shaped Recovery: What it Means for Multifamily Pricing

by Donald Davidoff | Jan 12, 2021 12:00:00 AM

When the recession first hit so quickly back in March, pundits naturally and immediately began to predict what would happen as the country navigated...

Five Things to do NOW to Prepare for the Post-Vaccine World

by Donald Davidoff | Jan 6, 2021 12:00:00 AM

As we enter this year full of hope (knock on wood) that there's no way that 2021 won't be better than 2020, there's still a lot of uncertainty...

Why Strategy Trumps AI in Multifamily Pricing

by Dom Beveridge | Dec 28, 2020 12:00:00 AM

There's a conversation in progress in our industry about AI and the potential that it offers pricing and revenue management (PRM). It came to my mind...

5 Top Pricing Tips for Getting Through Low Season

by Donald Davidoff | Dec 17, 2020 12:00:00 AM

Here we are about to go through the lowest part of our season, all while still dealing with pandemic effects. While there are clearly smoother seas...
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