The Demand Solutions Blog

Why CRM Is Flavor of the Month in Multifamily Technology

by Dom Beveridge | March 25, 2021

Over the last few years, multifamily CRM (the systems that management companies use to track leads through the leasing process) has been changing. Over the last three years, as we have researched our...

What COVID Really Taught Us About Self-Show

by Dom Beveridge | March 16, 2021

When the multifamily industry looks back at the unprecedented events of 2020, one of the most remarkable characteristics will be the meteoric rise of...

What One Firm's Daily Stand-Up Tells Us About 2021 Renewals

by Dom Beveridge | March 09, 2021

As revenue management people, we at D2 naturally bias toward strategies and tactics that optimize top-line performance. For the last year or so, we...

20 for ‘20 - 2021 Edition (AKA “The COVID Issue”) Is Out Now!

by Dom Beveridge | March 03, 2021

It's that time of year again! The sun is getting a bit higher in the sky. Leasing season is around the corner. And we at D2 are once again proud to...

The Pros and Cons of Lease Terms Longer Than 12 Months

by Donald Davidoff | February 09, 2021

Over the past decade, there's been an increasing number of operators regularly offering lease terms longer than 12 months. It's part of a natural...

What Unit Amenity Matters More Than Square Footage?

by Donald Davidoff | February 02, 2021

Over the past 10+ months, we've observed, blogged and presented webinars about this recession. We've compared our observations to our experience of...

Another Big Week in Multifamily Smart Home Technology

by Dom Beveridge | January 27, 2021

Regular readers of this blog will be familiar with our interest in Smart Home/Smart Building technology (along with most forms of multifamily...

The Ingredients of a Good Pricing Call

by Dom Beveridge | January 21, 2021

The decade of growth that came before COVID-19 covered a multitude of sins in our industry. As we have written in these pages, pricing and revenue...

The K-Shaped Recovery: What it Means for Multifamily Pricing

by Donald Davidoff | January 12, 2021

When the recession first hit so quickly back in March, pundits naturally and immediately began to predict what would happen as the country navigated...

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