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How to Approach Renewal Trade-Outs This Fall

by Donald Davidoff | Sep 1, 2020 12:00:00 AM

As we begin to enter a lower season while still dealing with the effects of the COVID-19 pandemic and concomitant recession, we thought it would be a good idea to take some time and focus on renewals. With new rents declining in new markets even during this past summer and thus almost sure to decline more at least until next spring, renewals and renewal rents are even more important than ever. So when is it ok to keep renewal increases flat versus giving minimums? And are there times where we would actively offer rent decreases in our renewal offers? In normal times, most operators implement a 1-2% minimum increase. At the start of the recession, most operators went to flat renewals. But now that we’re almost six months into the recession, what should we do?

Three Principles for Forecasting Fall 2020

by Donald Davidoff | Aug 24, 2020 12:00:00 AM

Much has been written about our industry's remarkably good performance since March, including several pieces of our own. The NMHC rent payment data...

They're Heckling Revenue Management Again

by Donald Davidoff | Aug 18, 2020 12:00:00 AM

In the current period of rapid change, there is no shortage of views on what it all means, and what the post-COVID world will look like. Readers of...

How to Measure the Impact of Technology on Rent Growth

by Donald Davidoff | Aug 11, 2020 12:00:00 AM

In recent weeks we've been examining some changes to technology adoption through the COVID-dominated months of 2020. Curb-to-couch access control and...

5 Ways Smart Multifamily Communities Generate Higher Returns

by Dom Beveridge | Aug 4, 2020 12:00:00 AM

Over the last year or so, as proptech has exploded, showering the multifamily industry with new and exciting technology, it has become harder to...

18 Months That Shook Multifamily Leasing (And What’s Next)

by Dom Beveridge | Jul 28, 2020 12:00:00 AM

Several months ago I started to write a post about the extraordinary changes to leasing processes that we had seen over the previous 12 months. The...

Two Multifamily Misconceptions About Smart Home Technology

by Dom Beveridge | Jul 22, 2020 12:00:00 AM

Now I'll admit that it's hard to remember what was going on in the days before the COVID-19 lockdown disrupted our industry, but stuff was going on....

Thinking Differently About Lease Trade-Outs in Today's Market

by Trachelle Spencer | Jul 14, 2020 12:00:00 AM

Would you try to build a puzzle with just one piece? You already know the answer is no, so why would you try to make pricing decisions based on just...

How to Win Big in a Downturn with Revenue Management

by Donald Davidoff | Jul 7, 2020 12:00:00 AM

Watching pricing performance since the downturn started and reflecting on all the things we've done with our clients over the past three months...

5 Tips for Effective Multi-Family Email Marketing

by Doug Davidoff | Jul 7, 2020 12:00:00 AM

The possibilities with email marketing have come a long way. Greater functionality and the plethora of automated email marketing platforms represent...

Multifamily's BI Evolution (Not Revolution)

by Dom Beveridge | Jun 30, 2020 12:00:00 AM

When we come to write the history of the changes that coronavirus forced upon multifamily, there will be plenty to say about its impact on...
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