The Demand Solutions Blog

Are Short-Term Rentals The Pet Rent of 2020?

CoStar Shoots for the STRs - Big News for Multifamily?

Forewarned is Forearmed: NAA Maximize 2019 in Review

Why Price Optimization Doesn't Happen Without Tension

Ten Questions Asset Managers Should Ask About Pricing

What Santa Claus Can Teach Us About Pricing Math

Bridging the Business Intelligence Divide

It’s the (Revenue Management) Strategy, Stupid!

The 5 Top Attributes for Successful Revenue Managers

7 Reasons Why There Ain’t Nothing Like a Downturn

7 Ways to Tell if Your Revenue Manager is Skinny Dipping

3 Reasons Multifamily Pricing Needs an Ownership Mentality

9 Take-Aways from NAA Apartmentalize 2019

Are We Looking at Property Differentiation the Wrong Way?

Multifamily Pricing: The Danger of “Doing Fine”

NAA Apartmentalize:  3 Killer Pricing and Marketing Tactics

NAA Apartmentalize - A Long View on Short Term Rentals

3 Steps to Avoiding Pricing Complacency

The Research Is In On Multifamily Lead Conversions

What to do About Challenging Multifamily Recruitment and Retention

The Year They Put the “Innovation” into AIM

Floor Plans: Why Too Much Choice Can Be Worse Than Too Little

Three Top Multifamily Training Priorities for 2019

The Next Big Thing in Multifamily Revenue Management

3 Reasons Why Multifamily Must Adopt Self-Show

Multifamily’s Last Technological Inflection Point

How the Multifamily Technology Environment is Changing

Why Short and Long-Term Priorities Aren't the Same for Multifamily Leaders

The Multifamily Technology Projects that Dominated 2018

Multifamily Talent and Culture: When People Issues Align

20 for '20 - A New Perspective on Multifamily Leadership

Why Grouping Floor Plans Is Like Selling Shoes

Leasing Up in London - Familiar Challenges in a New Multifamily Market

From Imagination to Implementation – MICA in Review

Ten Questions You Should be Asking Yourself about Leasing

Four Common Misunderstandings about Centralized Revenue Management

Why The Challenger Sale Matters to Multifamily Leasing

Why A Re-Think of Leasing Should Be Your 2019 Resolution

How to Make That Big Box of Unrealized Revenue Your 2019 Resolution

My New Year’s Resolution: Get Systematic About Team Development

2019 Resolutions: Resident Loyalty Lessons from the Hospitality Industry

2019 Resolutions: Three Ways to Create Effective Organizational Change

Spotlight Interview: Chad Greiwe of Gene B. Glick Company

The Supply and Demand Sides of Short Term Rentals

Spotlight Interview: Linda Early on Landing Her First Job And The Future Of The Multifamily Industry

What Would You Do? Tips to Reduce Staff Turnover

NMHC OPTECH 2018 In Review: Disruption and the Hype Cycle

Apartment Leasing: Are You Looking in the Right Places to Differentiate your Property?

What Do These Millennial Insights Mean For Your Business?

Is Your Sales Process Creating a "Buyer-Beware" Environment?

More on that Strange Creature, Homo Millennius

Allowing Short-term Rentals in Multi-family Buildings: The Benefits and the Risks Based on Real-world Data.

The Fill Down Function: A Fast Way to Repeat Excel Formulas

4 Ways Multifamily Operators Can Use Technology to Improve Resident Experience

The 7 Most Common Mistakes Found in Our Amenities Audit

5 Highlights of Donald Davidoff’s Multifamily Matters Interview

The Multifamily Executive's Quick Access Guide to Artificial Intelligence

Marriott & Short-Term Rentals: A Key to Increasing Multifamily Housing Revenue

The Quickest Way to Reduce Vacancy Loss As Much As 75bps

11 Takeaways from the Apartment Internet Marketing (AIM) Conference 2018

7 Tips to Help Leasing Associates Make Sales Faster (And Delight Residents)

A Data-Backed Strategy to Drive 150bps to Multifamily Rent Per Unit (RPU)

More Insights from A Millennial (and my shortest blog ever)

The Best Apartment Marketing Tips for Millennials...From a Millennial

MTEC Wrap-up: 5 Key Takeaways

The 3 Points that Make a Leasing Sales Process Great

How to Know it's Time to Improve Your Leasing and Sales Process

2018 NMHC Recap & Reflections for the Multifamily Industry

3 Areas to Focus on in the Current Multifamily "Goldilocks" Market

A Tipping Point on AirBnB?

5 Customer Experience Mistakes MFH Operators Make

3 Ways Leading Multifamily Operators Are Using Business Intelligence (BI)

The 4 Levels of Customer (Resident) Experience

Is the Multifamily Industry Still Missing Out on Marketing Opportunities?

6 Indicators that it's Time for a Pricing Health Checkup

Multifamily Technology: Are Marketing & Sales Human Anymore?

5 Things Leasing Associates Can Do to Be Top Performers

Lessons Learned: Conducting a Pricing Review

9 Tips for Implementing Successful Change Management

The Role of Business Intelligence in Multifamily

Ways to Maximize the Value of Your Renewal Policies

3 Qualities Successful PRMs Share

Business Communication Tools: Email vs. Slack, Which Do You Prefer?

Client Satisfaction: How Customer Experience Plays a Major Role

5 Steps for a Coaching Culture & Why it’s a Must for Sales Teams

3 Pricing Must-Haves for Softening Markets

6 Tips for Handling Renewals: How to Create Value for Your Resident

5 Tips for Effective Multifamily Email Marketing

An Update on Rent Growth Numbers

D2 Demand Solutions Welcomes Joanne Chapman-Reps

How Airlines Can Teach Us to Make Student Communities Take Off!

How the ZMOT Changes the Multifamily Sales Dynamic

Is Pot the New Pets?

The Most Effective Email (or Voicemail) in a Salesperson’s Bag of Tricks

Hot Topics and Trends for Multifamily in 2017

5 Actions to Take to Compete & Win in a Softening Market

Why More Training Isn't Enough to Solve Your Multifamily Sales Problems

8 Drivers of Demand Management in Multifamily Housing

Is Your Sales Process Prospect-Centered?

Why Multifamily Operators Should Care About Hold Times

What is a Multifamily Sales Ecosystem?

AirBnB in Multifamily: Friend or Foe?

3 Keys to Retaining Multifamily Residents

Millennials Are People Just Like Everyone Else

[VIDEO] It's Time to Improve the Multifamily Sales Process

5 Ways to Use Customer Feedback in Multifamily Housing

3 Strategies to Fill Your Long-Standing Vacant Apartments

InSite Sales Drives Improved Results for Gene B. Glick Company

Applying the Challenge(r) Sales Model to Multifamily Selling

Customer Service vs. Customer Experience: Why Multifamily Operators Should Care

How to Realistically Budget Rent Growth This Year

Is Your Lead Management Approach Costing You Money?

Three Takeaways from the 2016 NAA Education Conference

Overcoming the 13 Most Common Objections at Renewal Time

9 Essential Reads that Will Change the Way You View Business

An NAA Conference Preview: Developing a New Approach to Sales

AIM Conference Recap - Three Take Aways

Why Your Sales Process Needs to Change: An NAA Conference Sneak Peak

Exercises to Reinforce Successful Sales Habits for Leasing Associates

Winter is Coming - 6 Areas for Multifamily Operators to Review

5 Attributes of a Successful Leasing Agent

Connecting Marketing to Sales Outcomes In Multifamily

4 Key Functions of Business Intelligence

6 Reasons Multifamily Leasing/Sales Process Drag NOI Performance

The Most Powerful Sales Conversation

Multifamily Insights Gleaned From NMHC.. Are we in the 7th Inning?

Multifamily Selling... Then and Now

Dollar vs. Percentage Discounts, Which to Use With Multifamily?

Can Service-Oriented People Sell?

How to Keep Leasing Associates - & Others - Motivated

6 Habits of Great Leaders That Make Them Great Team Builders

7 Ideas to Liven Your Team Meetings

Understanding the Primary Drivers of NOI in MFH

3 Tips to Create Powerful Sales Conversations Early

How to Approach Cyber Security for Your Business

Five Ways to Coach Multifamily Leasing Teams

Is Lead Scoring the Right Approach for Multifamily?

Survey Reveals Multifamily Industry Has Room to Improve Approach to Sales

Improving Multifamily Sales Effectiveness Can Significantly Impact NOI

The One Strategy That Will Dramatically Increase Your Leasing Volume

Even the Harvard Business Review Prints Bad Pricing Research

Addressing Turnover in Multifamily Leasing Teams

Why You Don't Want a Sales Culture

We Need to Have a Conversation About Sales in Multifamily

How to Effectively Solicit Feedback from Multifamily Residents

Don't Blame the Software

3 Areas Requiring Analytics in Multifamily

Tips for Starting a Conversation

5 Metrics to Assess the Effectiveness of Your Sales Process

Multifamily Marketing Survey - How Do You Use Leads

3 Reasons the Multifamily Sales Process is Unlike Any Other

Sales is Finally Starting to get the Attention of the C-suite

3 Ways to Get a Sale Unstuck

Seven Ways to Impact the Customer's Experience

How Does Your Lease Renewal Process Compare?

Viewing Multifamily Sales Through The Revenue Management Lense

Core Areas of Focus for the Revenue Management Industry in 2015

5 Insights to Manage Decision Reluctance In The Leasing Process

Winning The First Two Minutes of the Multifamily Sale

Utilizing Email Marketing To Drive Leasing Sales

The Math Behind Rehab ROI

Tips on Sales Coaching

NPS Lessons Learned

The Importance of System Design in The MFH Sales Process

Service or Sales... Which Comes First?

More Important Things to Consider When Measuring Sales

Why Sales Training Fails

Understanding The Advocacy Segment In the Multifamily Sale

3 Tactics to Create Superior Customer Service

Is Your Sales System Really Customer Centered?

Winning The Sale In Inquiry

Is The Multi-Family Industry Missing Out on Email Re-Marketing?

Decoding Digital Body Language

Sales Training Is Not Enough. Defining A Sales Ecosytem

Winning the ZMOT in the MFH Industry

3 Tips to Standing Out In A Crowded Market

Pricing and Sales: Collaborators or Combatants?

Why Does Multi-family Always Compare Apples to Oranges?

Pricing and Sales: An Interesting Interplay in Multi-family

Understanding The Uniqueness of The MFH Selling Model

Why Relationship Selling is Dead for MFH Operators

Welcome to The Demand Solutions Blog

Pricing and Longstanding Vacant Units

Is Your Bonus System Hurting You?

Inverted Leases at Renewal Time: A Big Challenge

A Gathering of Pricers--Will I See you at ARM?

Budgets are Looming

KPIs: What Exactly Are You Trying to Measure?

Channel Pricing Conflict and Customer Service Critical for Marketing?

Should we offer and price really long lease terms?

The Most Effective Marketing (and Other Lessons from AIM)

Pleasure or Pain

JC Penney Proves It’s Hard to Change Pricing Psychology

An easy $120 a year

What are you AIMing for?

Evaluating comps when pricing

Pricing and Lease-ups

Thoughts from the NMHC Annual Meeting

Pricing and Dispositions: When 12-1 does not equal 11+0

The Magic of Zero

To approve or not approve (or conditionally approve), that is the question

33 cents, 3 for a dollar and other pricing anomalies

"Pilot"--a model of pricing maturation